Capture Lease-End Customers Before Competitors Do

Customers approaching lease maturity are guaranteed to make a decision. RefireLeads ensures they decide with you, not the dealer down the street.

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Why Dealers Lose Lease Returns

40%

Of lease customers do not return to the same dealership

90 days

Before lease end is the ideal time to start the conversation

3-5 touches

Needed to secure a lease renewal appointment

How Lease Maturity Campaigns Work

Identify upcoming maturities

Upload lease-end dates from your DMS. System flags customers 90, 60, and 30 days out.

Early outreach

AI reaches out 90 days before maturity with a friendly check-in and options overview.

Present renewal options

New lease offers, buyout scenarios, and upgrade paths tailored to each customer.

Secure the return

Book inspection and renewal appointments before the customer shops elsewhere.

Example Lease Maturity Outreach

Hey Chris, heads up that your Civic lease is coming up in about 3 months. Wanted to reach out early so you have time to explore options. Are you thinking new lease, buyout, or maybe something different this time? Reply STOP to opt out.

I have been looking at the new Civic Sport actually. What are lease payments looking like?

Nice choice! The 2025 Civic Sport is leasing around $380-$410/mo depending on term and mileage. Since you are a returning customer we can usually work some loyalty incentives. Want to come in and we can show you the exact numbers?

Lease Maturity Add-on

$97/month

Includes automated lease-end detection, multi-touch outreach sequence, and appointment booking.

FAQ

When should I start reaching out before lease end?

90 days is ideal. It gives customers time to explore without feeling pressured, and puts you first in their mind before competitors reach out.

What if they want to buy out their lease?

The AI can discuss buyout options and schedule a meeting with your finance team to review residual and current value.

How do I get lease-end dates into the system?

Export from your DMS (most have lease maturity reports), or upload a CSV with customer name, phone, vehicle, and lease-end date.

What about customers who leased from a different dealership?

If they are in your CRM for any reason (service, inquiry), you can still reach out. The implied consent rules apply based on your relationship with them.

Do not let lease customers walk.

Start the conversation 90 days before maturity.

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